Are Super Bowl 2022 halftime performers paid?

From humble trumpets to trapeze towers (Re: Lady Gaga’s wild entrance in 2017 ), the Super Bowl halftime show has evolved since college marching bands were the main act. It houses the moments that launched a thousand memes (hi, left shark) and legendary performances by Beyoncé, the entertainer formerly known as Prince, and others.

Get your watch party snacks ready, because this year’s show promises to be iconic. Eminem, Mary J. Blige, Dr. Dre, Snoop Dogg and Kendrick Lamar will dominate the world’s largest stage at SoFi Stadium in Inglewood, Calif., on Sunday, February 13, 2022. Considered the kings of hip-hop, the artists have 43 Grammys and 22 No.1 Billboard albums between them, ensuring that this performance cannot come cheap. Except one thing hasn’t changed since the first halftime show in 1960: artists are not paid.

Why the NFL doesn’t pay for acts at halftime:

Focus on sports

The words “Bruno Mars tickets”, “stadium tour” and “free” are not usually never appear next to each other. Still, just because a direct deposit won’t reach these celebrities’ bank accounts doesn’t mean the NFL isn’t shelling out millions yet. Instead, the NFL might not cut performers, they cover expenses and production costs that can exceed $13 million, according to a 2020 Reuters article. “We don’t pay artists. We cover expenses and production costs,” NFL spokesperson said Joanna Hunter at Forbes in 2016.

In addition, by Forbes, performers receive a union scale see: “a fraction of the six- and seven-figure sums these acts have taken in each night”. Plus, consider what else they earn from performing on the Super Bowl stage.

It always pays to play:

If you’ve ever done an unpaid internship, the phrase “It pays to show” might sound familiar. But instead of “valuable experience,” these artists are earning massive album sales after playing halftime.

According to Billboard, J. Lo and Shakira saw a 1,013% increase in sales (Billboard) of the 14 songs they performed during their combined act in 2020. Justin Timberlake rocked our bodies and the charts when his 2018 performance topped the charts. earned his fourth Billboard No. 1 album, “Man of the Woods.” Even Maroon 5, whose 2019 halftime show was heavily criticized, saw the group’s sales soar 434%.

halftime show pepsi super bowl liv

Kevin WinterGetty Images

Not to mention that artists are removing the number of zeros from their usual invoice for the same reason companies will pay $6.5 million for a 30-second ad This year. The Super Bowl is the most watched event on television, attracting millions of viewers every year. In 2015, it was the most watched in television history when 111.4 million fans listened to Katy Perry’s set.

It’s a great time for artists to capitalize on upcoming tours, album promotion, brand deals, and BIG bragging rights. What do you think ? Is it fair that Super Bowl performers don’t get paid for their shows?

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Corina C. Butler