Cinch Sponsors Simon Cowell’s New ITV Musical Game, Walk The Line

Cinch will be the first-ever sponsor of Simon Cowell’s new ITV musical game show, Walk The Line.

Negotiated by Mediacom North, the sponsorship will allow online automotive retailer owned by Constellation Automotive to gain visibility through sponsorship credentials during ITV broadcast and catch-up views, as well as through licensing and exposure. digital.

Take this star Gary Barlow, award-winning performer Alesha Dixon, comedy legend Dawn French and chart superstar Craig David are all on the jury for the new show.

Maya Jama will host the show, which offers the winner a prize of £ 500,000.

Amy Townsend, Senior Director of Marketing at Cinch, said: “We are delighted to be the new sponsors of Walk The Line. This is the start of a strong partnership with ITV whereby we will celebrate the times when the ordinary becomes extraordinary – or as we call it ‘tightening up’. The exciting new show format will play an important role in putting us right at the heart of the great entertainment our customers love, as we continue our mission to make buying a car as easy as possible. “

Cinch’s latest TV sponsorship follows a string of high-profile marketing deals as the online retailer aims to compete with the market’s main rival, Cazoo.

In September, he announced a new sponsorship deal with the National Football League (NFL) of American football.

Its portfolio of sports, festivals and entertainment partnerships also includes the ECB, as England Cricket’s main partner; SPFL; Tottenham Hotspur, as sponsor of the round; the LTA for the cinch championships; the Northampton Saints and the British Motor Show.

The new Walk the Line TV show will see soloists, duets and groups take the stage to perform for the nation.

But to make any money, contestants will have to figure out whether to cash in or physically walk the line and risk everything to stay in the competition.

The show’s sponsorship credentials will be animated by Rylan Clark and play to the format of the program itself, with Rylan struggling to choose his preferred vehicle.

Jason Spencer, ITV Business Development Director, said: “Walk the Line is a truly exciting new entertainment format that ITV is bringing to viewers and we are delighted that Cinch is partnering with us as the very first sponsor of the show.

“We have seen a fantastic increase in the number of disruptive digital online brands capitalizing on TV’s unique ability to develop brands at scale and we look forward to working with Cinch to bring their brand to an even wider audience. . “

In May, cinch attracted £ 1billion in new investment to continue growing online car retailing alongside rival start-ups Cazoo and Carzam.

Sovereign wealth funds of Abu Dhabi and Singapore had partnered with billionaire George Soros to support the company, which is owned by WeBuyAnyCar and BCA Marketplace owner Constellation Group, which recently made a takeover bid on AM100. PLC Marshall Motor Group.


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Corina C. Butler