Dying Breed Brewing Hosts Solid Music Programming
Live music is making a comeback in the community.
Barely 14 months after opening its doors, Dying Breed Brewing hosts a regular weekly lineup of musical groups.
Opening at the onset of the pandemic, the trio partnership of Joe Novotny, Josh Malcom and Dan Wood shared their vision and desire to bring live music to Oakdale and the beer community early on and a year ago later they did just that.
Located at 963 Shepard Court, south of downtown Oakdale, the three partners have booked music programming throughout the summer, with the intention of continuing.
“We have this big stage, but it’s still intimate,” Novotny said of the outdoor venue.
Novotny explained that he works with promoters and talent managers who are often on tour and finds the Central Valley a great place to stop and perform.
“These are groups on tour. They have been on the circuit, ”he continued, adding that they are now contacted by some of the promoters and management of the group.
“They played in big concerts, big concerts, big festivals,” he said. “If we can get them to talk about what they’re going through and that they’ve had a good experience, enjoyed the fans and the night, it’s a tight circle, that’s what I find.”
Currently, guests can catch live music most Wednesday, Friday and Saturday nights with special guests scheduled on Thursdays of the month.
AJ Lee and the Blue Summit will be the next artists on Thursday July 15th. Tickets for this show can be purchased on Event Brite. A full list of upcoming shows and cover charges can be found at dieingbreedbrewing.com. 100% of the receipts for shows with cover charges go to the groups.
“The reason we did it Thursday night is because on Saturday you come here and 50-60% are here drinking beer and having a good time,” Novotny explained. “Thursday night is a different setup, more of a show atmosphere than live music while drinking beer.”
Open Wednesday through Sunday and now open at full capacity, Novotny shared that the business is running like a machine. With a workforce of just under 25, along with a delivery van and a healthy list of accounts, the open pandemic has not hampered overall activity.
“I’ve always loved craft beer, but for me it was the community part,” he explained. “It was really how we do something that absolutely impresses our community and brings something that our community has been waiting for so long.”
Looking ahead, the business partner said he is working on booking a big number for the Thursday show in August and plans to continue it year round.
“It feels really good. I love that neither of us settles down, ”he said of the continued success of the business. “We are constantly thinking, what’s the next step? “
It was this mindset that helped the relatively new business flourish.
“We did what we wanted to do. We wanted a place where everyone can walk, everyone feels welcome and we are not catering to a specific group. I like this. I love the diversity we see here, ”Novotny concluded, highlighting the community’s merit and gratitude for supporting the company from day one. “We were very lucky. Oddly enough, we were fortunate enough to open at a time when we had this outdoor space and the community just showed up.